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Graphic asking customers to leave a Google review for Entangled Games.
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Returning customer promotion: 15% off with the same day discount.
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Parks and Recreation Treat Yo Self meme celebrating October 13th for Entangled Escape Rooms.
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Graphic: more than just an escape room, listing four benefits.
Content
Campaigns

Hey there,I’m Sara

Changing the way the world sees media.

About Me

Sara Evans smiling, sunglasses pushed up on her head, wearing a denim jacket.
Notes

Hello and welcome to my little corner of the internet. My name is Sara and I’m from the coffee state — Washington, where the weather is anyone’s guess and you’ll find a stand on every corner. I got my start in social media marketing almost ten years ago when my family started a small local business that ended up growing and expanding into different states. I’m a self-starter who’s always chasing the next fun trend or building a business’s online identity from the ground up. I’ve never met a problem I couldn’t solve, or at least take a crack at.

These days, I help small and niche businesses build their brand from scratch — social strategy, content creation, and paid ads all included. I built one brand’s entire digital presence from the ground up and grew it to 5,000+ organic followers, and helped another go from zero to 500 followers in under 10 months. Along the way I’ve managed paid ad budgets, run seasonal campaigns (including one Black Friday push that drove a 30% increase in ticket sales), and led a small creative team to keep it all running smoothly.

All my experience has been self-taught or learned online. I’ve found the best way to do anything is to hit the ground running and not look back — the “better” is always ahead, never behind, and I live by that motto even in my social media work. The world is always changing, and so is what people find “funny,” “exciting,” and “entertaining,” so we have to change with it or get left behind.

When I’m not creating scroll-stopping content, you can find me with my five dogs and a good book. I’m the definition of a bookworm and the real-life Rory Gilmore (just without Yale). I love a good movie, and a classic rom-com will always make my soul happy. I hope to travel one day — I’d love to see the English countryside.

Got a brand that needs a little scroll-stopping magic? Let’s chat — I’d love to hear about it.

My everyday must haves.

Laptop Hair claw clip Lip gloss Sunglasses An open book Iced coffee Wireless earbuds

My furry children.

Polaroid of Merlin and Toad, two small white poodles. Polaroid of Milo, a black and white dog mid-smile. Polaroid of Tater Tot sunbathing on the deck. Polaroid of Kirby, a fluffy white dog with a toy.

My work

Entangled WA
Entangled CA
Liquid Courage
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Meme: when your friends would rather go bowling.

Trending meme during Love Island season 5. Used to connect to community and generated more followers.

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Escape This Spring Break, 25% off with code SPRING.
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The Summer I Escaped the Cove.

Audio and caption trending during “The Summer I Turned Pretty” season finale, generated community interaction.

Room promo.png
Framed for Murder: one hour, one setup, one chance to clear your name.

Room promotional on all social media platforms that generated ticket sales and a buzz for a new room.

Promotional code.png
Memorial weekend discounts: 20% off VR and 15% off escape rooms.
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Text-message mockup asking what to do today, with an emoji keyboard full of escape-room clues.

Interactive text-thread post built from escape-room emoji, used to prompt replies and drive comment engagement.

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Five star Google review formatted as an ad.

Highlighted review that ran as an ad on Facebook with a “$5 off” promotional deal for generating more reviews.

Meme.png
Distracted boyfriend meme comparing Liquid Courage to other escape rooms.
Promotional ad.png
College Night every Wednesday: $10 admission, $3 seltzers, $3 Bud Light.

Promotional “College Night” to generate a younger crowd for karaoke with a college-friendly admission fee and discounted beverages.

0organic followers grown on one brand
0ticket sales from a single seasonal campaign
0followers from zero in under 10 months
0running social for niche businesses

Your why

Treat Yo Self meme post
meme.jpg
Same day returning customer discount
Returning customers.jpg
The Manor room poster
Room promo.jpg
Love Island trending Labor Day sale post
Trendy promo.jpg
Google review call-out
Reviews.jpg
Open Mic and Open House Night, May 3rd
Promotional “open mic”.jpg
Happy Hour escape room every Friday, 15% off
Promo discount code.jpg
More than just an escape room
Informational.jpg
Memorial Weekend discount, 15% off with code ESCAPE
Memorial promo.jpg
Notes

I bring the spotlight to businesses that don’t have a marketing department down the hall — the niche, the small, the “we know we’re good, we just need people to see it” kind of brands. That’s where I do my best work.

I don’t just post content, I build community. I help brands shift from talking at their audience to actually talking with them, because that’s where the real engagement (and the real bookings) come from. I’ve taken accounts from zero to thousands of engaged followers, and I’ve watched that translate into real numbers, like a 30% jump in ticket sales from a single seasonal campaign.

I’m always chasing the next trend before it’s obvious, because staying ahead of what people find fun, funny, or worth sharing is the difference between a brand that blends in and one that gets remembered. Whether I’m building a brand’s entire online identity from scratch or reworking one that’s lost its spark, my goal is the same: turn scrolls into stops, and stops into customers.

Let’s work together!

Contact Form

Or email me directly at saracharmaine19@gmail.com.

The resume

SARA EVANS

Social Media Manager • Content Creator • Paid Ads Strategist

saracharmaine19@gmail.com • Marysville, WA (Remote) • linkedin.com/in/SaraCEvans

Professional summary

Creative and data-driven Social Media Manager with 8+ years of experience building brand identities, growing engaged audiences, and executing paid and organic campaigns for niche businesses. Skilled in content creation across formats — static graphics, Reels and TikTok — as well as ad budget management, SEO strategy and team coordination. Proven ability to deliver measurable results independently in remote environments with minimal oversight.

Impact at a glance

  • 5,000+Organic followers grown
  • +30%Ticket sales via Black Friday campaign
  • 8+ yrsSocial media management
  • $1.5k–2.5kAd budgets managed (Google & Meta)

Core skills

  • Company-specific social strategy
  • Content creation
  • Reels & TikTok
  • Brand voice & identity from scratch
  • Small business marketing
  • Niche industry marketing
  • Meta Ads, Google Ads & SEO
  • Campaign planning & implementation
  • Community engagement
  • Targeted & seasonal marketing

Experience

Social Media Manager & Content Lead2017 – 2025
Entangled Escape Rooms — Hybrid/Remote
  • Built and launched all social platforms from the ground up, developing brand voice, visual identity and content strategy across Instagram, Facebook and TikTok.
  • Grew a niche audience to 5,000+ followers through consistent organic content and community engagement.
  • Planned, created and scheduled branded content 3x per week, plus paid strategies for seasonal and recurring events.
  • Designed promotional graphics, event flyers and campaign visuals in Canva and Photoshop.
  • Produced photo and video content on mobile and DSLR (Canon Rebel T3i), including short-form video and Reels.
  • Led a creative team of 3+ contributors producing videos, print ads and trailers.
  • Executed seasonal campaigns including a Black Friday push that drove a 30% increase in ticket sales.
Social Media Manager / Content Lead2020 – 2025
Entangled Escape Rooms Orange County — Remote
  • Independently took over all paid advertising following team transitions during COVID, with no lapse in performance.
  • Managed budgets from $100 boosted posts to $600 Google Ads campaigns, maximising ROI on lean spend.
  • Built and optimised engagement, traffic and SEO-focused campaigns across Meta and Google.
  • Integrated paid and organic strategies to grow reach, drive conversions and increase brand visibility.
Social Media & Marketing CoordinatorMar – Dec 2024
Liquid Courage Karaoke Lounge & Escape Room — Remote
  • Established the brand’s full digital presence from launch, including logo design, visual identity and all social accounts.
  • Managed Google Ads and SEO strategy to improve local discoverability and drive new customer acquisition.
  • Grew the social following from 0 to 500 in under 10 months through organic content and engagement.

Tools & platforms

  • Canva
  • Photoshop
  • Adobe Suite
  • Procreate
  • Instagram
  • Facebook
  • TikTok
  • Meta Ads Manager
  • Google Ads
  • Google Workspace
  • Monday.com
  • Todoist
  • Microsoft Office
  • Canon Rebel T3i

Education

High School Diploma — Arlington High School, Arlington, WA (2014)
Coursework completed — Everett Community College, Everett, WA

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